Google Presence
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Google Presence •
Google My Business is a free tool provided by Google that allows businesses to create and manage their online presence across Google, including Google Search and Google Maps. Here’s why having a Google My Business listing is important for your business:
Having a Google My Business listing can improve your business's online visibility, as your listing will appear in Google Search and Google Maps results. This can help potential customers find your business when searching for products or services you offer.
Increases online visibility
Your Google My Business listing can include important information about your business, such as your address, phone number, website, hours of operation, and customer reviews. This makes it easy for potential customers to find and contact your business.
2. Provides important information
3. Engages customers
Your Google My Business listing allows you to engage with your customers by responding to customer reviews, posting updates and promotions, and sharing photos of your business.
Having a Google My Business listing can also help establish your business's credibility. When customers see that your business is listed on Google, they are more likely to trust your business and choose to do business with you.
4. Boosts credibility
Overall, having a Google My Business listing is important for any business that wants to improve their online presence, increase visibility, and engage with customers.
Here’s how to optimise your Google My Business Listing
Complete your profile:
Make sure you fill out all the required fields in your GMB profile, including your business name, address, phone number, website, hours of operation, and business category. The more information you provide, the better chance you have of appearing in relevant searches.
Encourage customer reviews:
Positive customer reviews can help improve your visibility in Google search results. Encourage your customers to leave reviews by adding a link to your GMB profile on your website, social media, and email signatures.
Respond to customer reviews:
Responding to customer reviews shows that you value their feedback and can help build trust and credibility with potential customers.
Post updates and offers:
Use the GMB Posts feature to share updates, promotions, and special offers with your customers. This can help increase engagement and drive more traffic to your business.
Monitor and track your performance:
Use the GMB Insights feature to track your listing's performance and see how customers are interacting with your business. This can help you identify areas for improvement and optimize your listing for better results.
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